![]() ![]() €œWe created Coolhaus to make better products for everybody. The acquisition helps Coolhaus bolster its sustainability credentials. According to a life cycle assessment done by consulting firm WSP, Perfect Day’s proteins reduce blue water consumption by at least 96%. A previous life-cycle assessment showed that Perfect Day’s production reduces greenhouse gas emissions up to 97%. They have made flavors to commemorate Pride and to support estranged British royal-by-marriage Meghan Markle, as well as worked with CPG companies to create ice cream flavored with Ritz crackers and French’s mustard. It was started in 2009 by Case and her wife Freya Estreller, who have said they didn’t feel represented by owners of other brands. ![]() With this acquisition, the CPG company affiliated with Perfect Day is showing that this space has some muscle in its pocketbook as well.Ĭoolhaus is not only known for its quirky flavors, but also its commitment to mission and social issues. Through new product launches and developments, animal-free dairy has been increasingly commanding more attention this year. Independent ice cream makers Smitten, Graeter’s and Nick’s also use Perfect Day dairy in some of their pints. Perfect Day’s animal-free dairy proteins got their start in ice cream, first in a pilot launch from the ingredient company itself, and then through The Urgent Company’s first CPG brand, Brave Robot. ![]() Kollesoff told Forbes all Coolhaus employees were being offered positions at either The Urgent Company or Perfect Day. The ice cream company’s CFO Ryan Bennett will become The Urgent Company’s senior vice president of operations and integration. Coolhaus co-founder and CEO Natasha Case will move to The Urgent Company and become its new president of brand experience.Coolhaus will eventually transition to be 100% animal-free. The Urgent Company General Manager and Co-founder Paul Kollesoff told Forbes, which first reported the story, that the deal has been in the works since early this year. This is the first acquisition for The Urgent Company, a standalone CPG business started by animal-free dairy company Perfect Day. The Urgent Company is acquiring premium ice cream maker Coolhaus from Sunshine Strategic Partners for an undisclosed sum.These ice cream sandwiches are the next step to making more inclusive products with even more meaning behind them. “By teaming up with Brave Robot and integrating Perfect Day animal-free protein into our ice cream, we can make Coolhaus accessible to more people by using animal-free dairy that is also lactose-free and even better for the planet. “When we started out, our mission was to make better products for everyone,” said Natasha Case, founder of Coolhaus. Each sandwich is lactose-free, hormone-free and cruelty-free, coming in at 290 calories per serving. Launching at Kroger stores in the United States, Brave Robot x Coolhaus, three-packs of Animal-Free Ice Cream Sandwiches are priced at $7.99 for a three-pack. This collaboration extends our impact by giving devoted Coolhaus fans a taste of a more sustainable future with delicious animal-free dairy.” ![]() “When we brought these companies together, we envisioned our missions coming together, too. “The new products are everything you want an ice cream sandwich to be: rich, creamy ice cream layered between freshly baked, decadent cookies,” said Paul Kollesoff, chief executive officer and co-founder of The Urgent Company. This marks the first time Coolhaus, which Urgent recently acquired, is leveraging animal-free milk protein from Perfect Day that is bioidentical to whey from cow’s milk, except it is made through precision fermentation. Brave Robot, the animal-free dairy ice cream brand launched by the Berkeley, California, USA-headquartered Urgent Company in July of 2020, and novelty ice cream brand Coolhaus are teaming up to launch Brave Robot x Coolhaus Animal-Free Ice Cream Sandwiches in Chocolate Chip Cookie Dough and Mint Chocolate Chip flavors. ![]()
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